Google Ads vs Meta Ads: What’s Best for Your Hudson Valley Business?
Google Ads vs Meta Ads: What’s Best for Your Hudson Valley Business? If you’re a local business owner in the Hudson Valley – from Poughkeepsie to Newburgh to Middletown – you’ve probably asked this question more than once: “Should I be running Google Ads or Facebook (Meta) Ads?” The Real Answer: Both Work, But for…
Matching anonymous website visitors to physical mailing addresses – how it’s done
What If You Could Send Mail to Website Visitors? Now You Can. It is possible to match anonymous website visitors to physical mailing addresses and it’s being done by a growing number of offline retargeting or direct mail automation services. Here’s how it works-and what makes it both technically viable and legally sensitive 🔍 How…
Mastering Local SEO in the Age of AI-Powered Google Search
As Google continues to integrate artificial intelligence and generative experiences into its search engine, local SEO is undergoing a dramatic transformation. What worked just a year ago may no longer be enough to keep your business visible when customers are searching locally-especially as AI reshapes how information is presented and prioritized. In this guide, we’ll…
Google Business Profile Video Verification: Step-by-Step Guide & Best Practices
Google Business Profile Video Verification: Step-by-Step Guide & Best Practices Verifying your Google Business Profile (GBP) is essential for appearing in local searches and Google Maps. One of the fastest ways to verify your business is through video verification. This guide will walk you through the process, including requirements, best practices, and common mistakes…
Verifying Your Business With Google
Elevating Your Local Business with Google My Business: Expert Tips and Professional Support from Hudson Valley Digital Marketing In the digital age, your online presence is your new storefront. For local businesses, Google My Business (GMB) stands as a pivotal tool to boost visibility, attract customers, and drive sales. Optimizing your GMB listing not only…
How EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) can affect your page rank
As a local service businesses, you likely advertise on Google but my guess is you also rely heavily on SEO to generate leads online. Therefore ranking higher on the search engine results page, (SERPs) will be a top priority. With this in mind in this article we will discuss one of the most important SEO…
Google’s upcoming 2024 policy change and how it will impact local contractor advertising
Google’s upcoming 2024 policy change regarding cookies will significantly impact how online advertising and tracking work, including for local home improvement contractors who rely on PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization) for sales leads. Impact on PPC Advertising and SEO: 1. **Less Personalized Targeting**: The shift away from third-party cookies means a reduction…
Five tips that will really help enhance your SEO impact when fully understood.
To help point your SEO efforts in the correct direction, we have five tips that will really help enhance your SEO impact when fully understood. 1. SEO is not a quick fix but a long-term commitment. Many businesses are inclined to think that SEO is something that can be kicked up a notch with the flip of a…
Technology helping consumer choice
Great technology is at last hitting one of its long-awaited frontiers, the $500 billion home improvement sector. According to the U.S. Census Bureau, when confronted with a choice, many property owners decide to improve their properties as opposed to move. Yet, the most difficult choice isn’t whether to spend $2,500 on a bathroom remodel or…