Google Business Profile Video Verification: Step-by-Step Guide & Best Practices

Verifying your Google Business Profile (GBP) is essential for appearing in local searches and Google Maps. One of the fastest ways to verify your business is through video verification. This guide will walk you through the process, including requirements, best practices, and common mistakes to avoid to ensure your video gets approved.

📌 Why Google Requires Video Verification

Google uses video verification to confirm that your business is legitimate, active, and located where you claim. It prevents fake listings and ensures customers find real businesses.

📋 Video Verification Requirements

Before recording your verification video, make sure to include the following elements:

• Business Location: Show street signs, surrounding landmarks, and your storefront (if applicable).
• Business Operations: Demonstrate your business in action (e.g., employees working, customers being served, inventory on shelves).
• Ownership Proof: Display a business license, utility bill, or login to your GBP dashboard.

🎥 Best Practices for Video Verification

✅ Before You Start Recording

• Ensure your business location is set up properly: Permanent signage should be visible.
• Gather proof of business ownership: Utility bills, business licenses, or invoices should be ready.
• Check lighting and sound: Ensure clear visibility and minimize background noise.
• Use a steady hand or tripod: Avoid shaky video footage.

📹 Step-by-Step: Recording Your Video

1. Start Outside: Show your storefront, street signs, or nearby landmarks.
2. Walk Inside: Show workspaces, inventory, or active business operations.
3. Show Business Proof: Display a utility bill, business license, or login to your GBP account.
4. Highlight Key Features: If you sell products, show inventory. If service-based, show tools, vehicles, or active work.
5. Submit Your Video: Upload the video directly in the GBP verification section.

⚠️ Common Mistakes That Cause Rejection

• 🚫 Video is too short or missing details – Ensure it’s at least 1-2 minutes long.
• 🚫 Shaky or unclear footage – Keep the camera steady.
• 🚫 No visible business signage – Google prefers permanent signs over temporary ones.
• 🚫 Video is edited – The video must be a continuous, unedited shot.
• 🚫 Not recorded on-site – The video must be filmed at your actual business location.

📤 What Happens After Submission?

Google typically reviews the video within 24-72 hours. If approved, your business listing is verified, and you can start managing your profile. If rejected, you may need to re-record or use another verification method, such as postcard verification.

🔍 Final Thoughts

Following these steps ensures your Google Business Profile video verification gets approved on the first attempt. By showing your location, operations, and ownership, you increase trust with both Google and potential customers.

Need help setting up your GBP? Visit Google Business Profile for more details.