Google Ads vs Meta Ads: What’s Best for Your Hudson Valley Business? If you’re a local business owner in the Hudson Valley — from Poughkeepsie to Newburgh to Middletown — you’ve probably asked this question more than once: “Should I be running Google Ads or Facebook (Meta) Ads?” The Real Answer: Both Work, But for…

What If You Could Send Mail to Website Visitors? Now You Can. It is possible to match anonymous website visitors to physical mailing addresses and it’s being done by a growing number of offline retargeting or direct mail automation services. Here’s how it works—and what makes it both technically viable and legally sensitive 🔍 How…

As Google continues to integrate artificial intelligence and generative experiences into its search engine, local SEO is undergoing a dramatic transformation. What worked just a year ago may no longer be enough to keep your business visible when customers are searching locally—especially as AI reshapes how information is presented and prioritized. In this guide, we’ll…

  Google Business Profile Video Verification: Step-by-Step Guide & Best Practices Verifying your Google Business Profile (GBP) is essential for appearing in local searches and Google Maps. One of the fastest ways to verify your business is through video verification. This guide will walk you through the process, including requirements, best practices, and common mistakes…

Elevating Your Local Business with Google My Business: Expert Tips and Professional Support from Hudson Valley Digital Marketing In the digital age, your online presence is your new storefront. For local businesses, Google My Business (GMB) stands as a pivotal tool to boost visibility, attract customers, and drive sales. Optimizing your GMB listing not only…

Google’s upcoming 2024 policy change regarding cookies will significantly impact how online advertising and tracking work, including for local home improvement contractors who rely on PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization) for sales leads. Impact on PPC Advertising and SEO: 1. **Less Personalized Targeting**: The shift away from third-party cookies means a reduction…