Mailing letter with wax seal to old postbox on street

Matching anonymous website visitors to physical mailing addresses – how it’s done

What If You Could Send Mail to Website Visitors? Now You Can. It is possible to match anonymous website visitors to physical mailing addresses and it’s being done by a growing number of offline retargeting or direct mail automation services.…

Google Business Profile Video Verification: Step-by-Step Guide & Best Practices

  Google Business Profile Video Verification: Step-by-Step Guide & Best Practices Verifying your Google Business Profile (GBP) is essential for appearing in local searches and Google Maps. One of the fastest ways to verify your business is through video verification.…
Hudson Valley Digital SEO

How EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) can affect your page rank

As a local service businesses, you likely advertise on Google but my guess is you also rely heavily on SEO to generate leads online. Therefore ranking higher on the search engine results page, (SERPs) will be a top priority. With…

Google’s upcoming 2024 policy change and how it will impact local contractor advertising

Google’s upcoming 2024 policy change regarding cookies will significantly impact how online advertising and tracking work, including for local home improvement contractors who rely on PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization) for sales leads. Impact on PPC Advertising…